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    Kawaii Style: Kawaii Style Episode 1

    I decided to blog about this show. I did not actually watch it on TV but I watched it on xinmsn. I really love Japanese culture and fashion so watching me bring some “touched” emotion because seriously, I think Singapore now is getting a bit too Korean. (There is no wrong with Korean stuff but I just love Japanese stuff more. :P)

    Host of this episode:
    Joanna Peh – Host
    Nicole Ishida – Model (BEAMS section)
    Anri Okamoto (Shiseido and old shop)
    Chihiro Oide (Special cheese shop)

    First brand they recommend is BEAMS. I did a research on this brand and below are some of the details of this brand:

    Beams is established in 1976 and headed by CEO and President Yo Shitara, Beams maintains to be the pioneer of the fashion industry in Japan.

     

    Beams is a brand of Japanese clothing and a chain of Japanese clothing stores that carry Breams brand as well as other clothing brands.

     

    Beams clothing, found in company stores, is part of a mini fashion chain which has recently grown to department store status with outlets now scattering all over Japan. Some of the Beams department stores span over 7 floors with hundreds of products such as interior goods, furniture, galleries, clothing, shoes, and accessories.

     

    The types of clothing offered under the Beams brand include wardrobe classics, shoes, bags, accessories, men’s and women’s casual, along with custom tailored pieces. The logos and artwork are often characterized as abstract or cartoon in nature giving a fun twist to upscale clothing. Far from following a prescribed patter of prestige, they set their standards to best serve the ever changing styles of life for new generations of Japanese consumers. Popularity of Beams clothing has been driven by the outstanding quality received at a reasonable price.
    In May of 2005 Beams began developing its operations abroad. They first opened up a store in Hong Kong initially beginning as a ladies’ clothing shop. Since 2006, Beams stores have expanded to several locations in New York, London, and Paris.

     

    In 2006, Beams celebrated its 30th Anniversary in Japan with special promotions, limited edition clothing items, and advertising campaigns.

    Above taken from: http://www.virtualjapan.com/wiki/Beams

    I must admit that this brand is not a common brand found in the Vivi/Mina/Popteen magazine. If I am not wrong, I did see this brand from Nonon which I rarely buy. Their clothing is simple yet they add small details to make it look attractive and stylish.

    This is actual a plain long top but after adding studs (seems the in thing this season from the magazine I read) and the demin on the sleeves. Looks special, right?

    Next is the dress Nicole chosen for Joanna. A simple prints but because of the soft-ness of this material (and Joanna’s good figure) it looks great on her. I too liked the ribbon details on the bust area.

    The full view on the dress and the co-ordination. Though it will be hard to see boots coordination in Singapore, but I think Singaporean should really try this look.

    The set that Joanna wore at the end of the show

    I like this part of the top. (Not to forget this salmon peach colour too)

    Next, the show did a very summarised report on TGC which is also known as Toyko Girls Collection. This TGC is for the 2012 S/S at Nagoya. It is reported that 35,000 people was there for the event.First model to walk on stage is Nozomi Sasaki for Urban Research. (You can see the video here). It is reported that Black is the colour for next year S/S in terms of Japanese fashion is concern. Black can be mix in between to create a stylish feel.

    The brands that participate in the TGC 12 Nagoya:
    5351POUR LES FEMMES
    Another Edition
    Avan Lily
    Barak
    CECIL McBEE
    Demi-Luxe BEAMS
    Fabulous Angela
    FROMFIRST Musee
    GRACE CONTINENTALTHE BANQUET
    Jewel Changes
    LABORATORY WORK
    LIP SERVICE
    N.Natural Beauty Basic *
    NINE
    non-sens
    rich
    ROYAL PARTY
    URBAN RESEARCH

    I have summarized some main brands that you can see in the magazine, my favourite 2 brands Liz Lisa and Cecil McBee.

    Liz Lisa X Tsubasa Masuwaka (Bunny ears)


    Cecil McBee has Rola. This is one brand I would really hope to see in Singapore.

    Next, Anri Okamoto introdouced Shiseido Ginza. It is opened in 2011. It is like a full shiseido product showroom and testing place. As we know Shiseido has lots of brand under its wing like Shiseido, Majorica Majorca, Maquillage, Integrate , ZA and many more so having all the products under the same building is sure a clever idea. Anywa, the first floor is beauty square which consist of all the makeup brand under its branch. (The Majorica Majorca has a magical house in there.) Second Floor is for skincare and they have also a hair saloon. Third Floor beauty parlor where they have specialist to analysis your skin and recommend the colour suitable for you.

    Details of the place
    Address: 7-8-10 〒 104-0061 Tokyo Ginza, Chuo-ku,
    Tel No: 03-3571-7735
    Opening hours: 11:00 to 20:00
    Direction from Metro:
    About 7 minutes walk from Tokyo Metro Ginza Station
    5-minute walk from Shimbashi Station, Tokyo Metro JR ·

    Next, Chihiro Oide introduce a special cheese shop. It is so call the taste you cannot find in Tokyo. It sure looks delicious
    Image taken from their official website

    Details of the place
    Address:
    〒150-0047 東京都渋谷区神山町5-8 1F
    5-8 1F Kamiyama-cho, Shibuya-ku, Tokyo 〒 150-0047
    Opening hours: 10:00 to 21:00 (except for Japan Public Holiday and Sunday)
    Direction from Metro:
    (1) 6 minutes walk from Exit 2 of Yoyogi Park, Tokyo Metro Chiyoda Line
    (2) 10 minutes walk from Shibuya station
    Next, Akibahara’s maid cafe (@home cafe) is recommended as they got co-operate with Japanese talented designed, Keita Maruyama to do the design of the maid uniform.

    The maid dress is indeed extremely cute. nice puffy sleeves, white apron on top on their dress and the lace at their sleeves and the kawaii big ribbon behind. I do like it but I doubt I am able to wear them. I don’t think there is a XL maid right?
    Image taken from their official website

    Details of the place
    Address: Click here as there are a few shop

    Next, Anri Okamoto recommends the old shop in Japan. They will be recommending the 321 year’s Sasanoyuki ~Negishi~. Their famous dish is the soft tofu. They are loved by Shiki Masaoka and Soseki Natsume. They placed high emphasis on the water, soya beans and gypsum water which are the key ingredient of making tofu. They come with set too, you can order Asagao Gozen (2,600yen). In addition, another dish to try will be Ankake Tofu. (It comes in 2 bowl because it is so delicious that the royal family ordered a second bowl after finishing the first bowl)

    The end part is where Joanna wore the set recommend by the stylist from BEAMS as featured earlier in my blog.